Responsibilities:

Create digestible content for use in online channels for both paid and regular marketing campaigns.

Take extended content like white papers and studies and package it to target a specific industry audience.

Create new marketing content to support strategic partnerships and sales opportunities.

Creation of various content, from copywriting to video creation, to draw attention to online channels.

Manage the content creation process, from scheduling to collecting feedback, submitting to creative, and distributing both internally and externally.

Requirements:

Ability to write effectively across multiple marketing channels, including regular social media, email, and websites.

Experience with B2B digital marketing and strategic planning and product marketing implementation.

Experience in creating images, graphics, and content for websites, email, and social media.

Ability to take initiative, develop strategies, and work both independently and as a team.

Exceptional written and oral communication skills.

Organizational skills and discipline for content creation, production process development, and content distribution across online channels and within the sales and customer service department.

Analytical thinking and problem-solving skills to effectively measure and determine the impact of marketing content on sales.